Pharmacology for Nursing Free-Samples for Students Myassignment

Questions: 1.What are the Indications and activities of the recommended Medications? 2.What are the most Common Interactions of the recommended Medications? 3.Discuss the Medication Management Education that is required to Enable Angela to deal with her Medications at home. Answers: 1.The condition that Mrs Angela Brown matured 68 experiences is what is medicinally alluded to as multimorbidity. Fundamentally, multimorbidity is condition where at least two incessant malady influences the patients. This circumstance is for the most part pervasive among the more established individuals. The cations that were taken from the start to give het Metronidazole500mg was perfect at that specific time since the consequences of such solution assumes a significant job in the condition of individual (Pinnell Hoopla computerized, 2014). From the patients who have experienced a similar test they are given a similar solution to ease the circumstance or in particular remember the seriousness of the interminable issue showed previously. Be that as it may, some prudent steps should be taken before taking this prescription since it contains some elevated level of cancer-causing which may staggeringly influence the patient who has history of kidney or liver issue (Herbert-Ashton Clark son, 2008).It is consequently significant for the attendants to take full history of the patient viewing the previous history in order to see or rather decide the importance of being given the said drug before being controlled to the patient so as not to cause some hazard factors that are related with it. Presumably, Mrs Angela Brown might be encountering some type of inconvenience if the past specialist couldn't plainly catch her previous history on her conditions (Hogan, Burke, Gingrich Taylor, 2013). It is consistently judicious that before this medication is controlled the surgeon ought to have earlier information on the patient to realize how best to cure them. Ordinary test additionally sums to continuous improvement of the patient. Be that as it may, this solidly rely upon the preparation of the patients to uncovers all the data seeing their wellbeing in order to have clear information on the most proficient method to be helped by the concerned surgeon in their specialized to pic (Lilley, Collins Snyder, 2017). It has been seen that the collaboration of the patient with the specialist or expert is instrumental in making sure that they are in a place of getting the best services.2.Metronidazole500mg IV tds ought to be taken as endorsed by the specialist as there are some multifaceted nature that might be clear on the off chance that it not taken by the solution to the last mentioned (Brenner Stevens, 2013). It is perfect to take note of that the previously mentioned medication ought to be taken 2 endless supply of taking dinners. Essentially, this medication should not to be bitten, squashed or broken during the time spent accepting it as it might have desperate issues to the patient taking it. This likewise suggests it may not assume its significant job as proposed and in this manner it is constantly suggested that it ought to be taken like that in its totality (Toy, 2008). To guarantee that the previously mentioned sedate doesn't have impact to ones bod y, it is perfect for one to get some normal testing on blood and liver in order to find out that their condition is steady. Along these lines, it is consistently significant for the patient to tell the specialist that they are utilizing Metronidazole500mg IV tds in order to give their primary care physician simpler chance to realize how to treat orc which medication to endorse for the patient. It has been set up that skipping of this medication results to higher dangers to the patients (Sammour, 2010). Therefore, it would be judicious for the patient to visit the surgeon and disclose to them their circumstance in the event that they find they have not taken the medication for certain days since taking it without the assent of the specialist may have negative effect on its taker. Another region of concern is that, there is additionally requirement for the patient to have close contact with the clinical overseer in order to control them on fitting advance to produce in the event that the side results of such medication gets prominent. There is additionally need to have home nursing care due to its striking job in adding the individual to recoup well. This is likewise met to make sure that the patient watches the remedy to the last mentioned. 3.For Mrs Angela to deal with her drug, it will be critically for her to have normal exam and clinical meeting in order to help her completely recover from that exacerbating condition. Ordinary tests are exceptionally instrumental to such patients since it would give an away from of her exhibition or progress and accordingly permitting the specialist to realize how best to approach her conditions (Lehne, 2010). To add on that, basing on Angelas age, it is significant for her to get some home nursing which will altogether play respectable roe in her brisk recoveries. Her conditions might be named as the one that needs palliative consideration and in this manner this nearby checking and nursing will permit her to completely recuperate quick than foreseen. There are a portion of the practices that one needs to stays away from while taking this medicine (Kee, Hayes McCuistion, 2015). This resembles issue of one taking liquor or alcohol. In any case, it has been seen that Metronidazole500 mg IV tds has endless symptoms if the preparatory advances are not completely placed into thought for the wellbeing of the patient. Thusly, Angela needs somebody who will consistently screen her condition for better recuperation. It might be taken twice for seven days and most specialist incline toward this since it shows extraordinary improvement in the piece of the patient. A portion of its symptoms are loose bowels slurring in discourse and numerous others (Burchum Rosenthal, 2015). Angela might have the option to deal with her nursing at home in the event that she is in consistent correspondence with her medical attendant who offers her, palliative consideration there at home (Katzung Trevor, 2015). Since this is multimorbidity condition, it requires close checking and accordingly Angela might have the option to understand her goal of recuperation well she needs to get full help from the medical attendant who us reacts to her medical problems on time Interactions of medications and its belongings medication to sedate cooperations These are drugs that raises the communications for different meds. Medication to sedate collaborations may at time decline the usefulness of ones ordinary medication and along these lines thwart their method of recuperation accordingly. This generally may expand the odds of creating genuine type of disease and to tackle causing reactions which are extremely inclined in extent (Katzung Trevor, 2015). For example, in the event that one takes a verity of medications, for example, antihistamine, Benadryl and Vicodin, they may create sluggishness to reactivity if such medications in the body. Some medication, for example, nonsteroidal mitigating drugs in indomethacin, brings down the usefulness of kidney and along these lines impede the discharge oflithium, a medication utilized for bipolar confusion. The cure of this is a portion alteration and away from of the patient. medication to food communications It is perfect to take note of that there are a portion of the medications that can adversely cooperate with some food such grapefruit juicer. This is on the grounds that the said food decreases the degree of proteins that is urgent in separating the said drug. As such blood level for a specific medication increments and along these lines coming about to significant level of harmful in the body (Lehne, 2010). For instance Salbutamol 2 puffs prn Amiodarone 200mg day by day Aspirin 300mg day by day On a similar breath, the aftereffect of this might be torments in the muscles which is restoratively known as rhabdomyolysis. Bronchodilators for example, theophylline or albuterol, and epinephrine may have incredible impact to the individual particularly whenever utilized with food. It is therefore that one is progressed to maintain a strategic distance from drinks that contain caffeine. Taking quite a bit of this expands the bioavailability of theophylline level in understanding medication to home grown collaborations Home grown collaborations may have unfriendly impact to its customers for various reasons explained beneath. This is significantly ascribed to the way that a large portion of the natural medications have not been marked with wellbeing notice which is a significant qualities of other medication. As such the shopper may take the enhancement just to discover it is responding contrarily with either food or some other medication. This may staggeringly meddle with the typical taking of medications as it blocks the separating of the medication and as such may result to opposite reactions (Brenner Stevens, 2013). It is significant for one to consistently check with the specialist to learn the wellbeing of a specific home grown before its utilization. References Brenner, G. M., Stevens, C. W. (2013).Pharmacology. Philadelphia, PA: Elsevier/Saunders. Burchum, Jacqueline., Rosenthal, Laura. (2015).Lehne's Pharmacology for Nursing Care. W B Saunders Co. Herbert-Ashton, M. J., Clarkson, N. E. (2008).Pharmacology. Sudbury, MA: Jones and Bartlett Publishers. Hogan, M. A., Burke, S. O., Gingrich, M. M., Taylor, T. (2013).Pharmacology. Boston: Pearson. Katzung, B. G., Trevor, A. J. (2015).Basic and clinical pharmacology. Kee, J. L. F., Hayes, E. R., McCuistion, L. E. (2015).Pharmacology: A patient-focused nursing process approach. Lehne, R. A. (2010).Pharmacology for nursing care. St. Louis, Mo: Saunders/Elsevier. Lilley, L. L., Collins, S. R., Snyder, J. S. (2017).Pharmacology and the nursing procedure. Pinnell, N. N., Hoopla advanced. (2014).Nursing pharmacology. US: Dot EDU. Sammour, S. G. (2010).Pharmacology for nursing. Toy, E. C. (2008).Pharmacology. New York: M

Visual analysis paper Essay Example | Topics and Well Written Essays - 1250 words - 1

Visual examination paper - Essay Example During these periods, craftsmen would utilize terminated mud for making their work of art (The metropolitan exhibition hall of workmanship, 2012). By utilizing the terminated earth, the specialists guaranteed that their last bit of workmanship was profoundly strong and kept going longer than any type of craftsmanship that was made. Instead of different kinds of old workmanship, for a moment painting, earthenware as an artistic expression was profoundly solid. Not exclusively did the craftsmen shape the earth into fine structures, they likewise expected the expertise of painting. The explanation the artists’ painted their earthenware was to make a methods for correspondence. The painted improvements helped the specialists in making three-dimensional portrayals of their earthenware. Among the Greeks artists’, ceramics was created from utilizing geometric shapes in beautifying them to utilization of human structures. The geometric sort of workmanship appeared in the Heron class Olla went along in the center and late geometric time. There are various lines that stumble into the pot from the tip to the base; particular lines that run vertically, while pothers are structured on a level plane. In the middle of a progression of lines running on a level plane on the pot, the craftsmen put different themes. They utilize creature themes going with them with other conceptual precious stones like themes. From that point, the level line second column is just demonstrated in creature portrayals. The craftsman has utilized embellishing themes after the third level lines that substitute with the short vertical lines (The metropolitan exhibition hall of workmanship, 2012). The base of the pot follows a progression of on a level plane framed lines that are of fluctuating thickness. There has been a lot of accentuation on the geometric themes simply like the imaginative period name. Rather than the dark figure ti me frame, where the craftsman utilized dim hues in the items on the outside of the fine art, the geometric period utilizes more brilliant tints. In contrast to stoneware in the geometric time, the age-old period ceramics the specialists were utilizing

Movies Based On Robotics And Machines

Movies Based On Robotics And Machines Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Movies Based On Robotics And MachinesUpdated On 05/04/2017Author : Pradeep KumarTopic : ReviewsShort URL : http://hbb.me/2ozeNGE CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThis article contains some of the top movies based on Robotics and Machines. Earlier, I wrote about movies based on computer hacking, technology and security. I love Robots and Machines though Im not interested in Electronics and Electrical stuffs. I watched almost half of the movies, will watch the others after my 3rd semester exams. I arranged the movies by year wise. Most of the story synopsis taken from Yahoo! Movies and Internet Movie Database (IMDb). Please share your favorite movies based on robots, robotics and machines in the comments!1. Surrogates (2009)Surrogates (2009)Starring : Bruce Willis, Radha Mitchell, Rosamund Pike, Boris Kodjoe, James Francis GintyDirection : Michael BayDistribution : Bue na Vista PicturesMPAA Rating : PG-13 for intense sequences of sci-fi action violence, brief sexual humor and language.Story : Set in a futuristic world where humans live in isolation and interact through surrogate robots, a cop (Willis) is forced to leave his home for the first time in years in order to investigate the murders of others’ surrogates.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)2. Transformers Revenge Of The Fallen (2009)Transformers - Revenge Of The Fallen (2009)Starring : Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Megan FoxDirection : Michael BayDistribution : DreamWorks and Paramount PicturesMPAA Rating : PG-13 for intense sequences of sci-fi action violence, brief sexual humor and language.Story : With the help of the Autobots, the soldiers of NEST, and an old adversary-turned-ally, Sam and Mikaela must uncover the secret history of the Transformers presence on earth, and the sacrifices that have to be made to save it from an ancient threat sw orn on returning here for revenge an ancient Decepticon named THE FALLEN.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)3. Terminator Salvation (2009)Terminator Salvation (2009)Starring : Christian Bale, Sam Worthington, Anton Yelchin, Bryce Dallas Howard, Moon BloodgoodDirection : McGDistribution : Warner Bros. Pictures DistributionMPAA Rating : PG-13 for intense sequences of sci-fi violence and action and language.Story : John Connor is the man fated to lead the human resistance against Skynet and its army of Terminators. But the future that Connor was raised to believe in is altered in part by the appearance of Marcus Wright, a stranger whose last memory is of being on death row.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)4. Iron Man (2008)Iron Man (2008)Starring : Robert Downey Jr., Terrence Howard, Gwyneth Paltrow, Jeff BridgesDirection : Jon FavreauDistribution : Paramount Pictures and MarvelMPAA Rating : PG-13 for some intense sequences of s ci-fi action and violence, and brief suggestive content.Story : When wealthy industrialist Tony Stark is forced to build an armored suit after a life-threatening incident, he ultimately decides to use its technology to fight against evil.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)5. WALL-E (2008)WALL-E (2008)Starring : Fred Willard, John Ratzenberger, Kathy Najimy, Sigourney Weaver, Jeff GarlinDirection : Andrew StantonDistribution : Buena Vista Pictures DistributionMPAA Rating : GStory : After hundreds of lonely years of doing what he was built for, Wall-E (short for Waste Allocation Load Lifter Earth-Class) discovers a new purpose in life (besides collecting knick-knacks) when he meets a sleek search robot named Eve.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)6. Transformers (2007)Transformers (2007)Starring : Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Megan FoxDirection : Michael BayDistribution : DreamWorks and Paramount P icturesMPAA Rating : PG-13 for intense sequences of sci-fi action violence, brief sexual humor and language.Story : An ancient struggle re-erupts on Earth between two extraterrestrial clans, the heroic Autobots and the evil Decepticons, with a clue to the ultimate power held by a young teenager.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)7. I, Robot (2004)I, Robot (2004)Starring : Will Smith, Alan Tudyk, Bridget Moynahan, Chi McBride, Bruce GreenwoodDirection : Alex ProyasDistribution : 20th Century FoxMPAA Rating : PG-13 for intense stylized action and some brief partial nudity.Story : In the year 2035 a techno-phobic cop investigates a crime that may have been perpetrated by a robot, which leads to a larger threat to humanity. Detective Del Spooner is called out to investigate the apparent suicide of the scientist behind these robots.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)8. Terminator 3 : Rise of the Machines (2003)Terminator 3 : Rise of the Machines (2003)Starring : Arnold Schwarzenegger, Nick Stahl, Claire Danes, Kristanna Loken, David AndrewsREADOpen Source Vs SaaS e-Commerce PlatformDirection : Jonathan MostowDistribution : Sony Pictures Releasing International (SPRI), Warner Bros. Pictures DistributionMPAA Rating : R for strong violence, action, language and brief nudity.Story : A decade has passed since John Connor helped Judgement Day and save mankind from mass destruction. Now, 25, Connor lives off the gridno home, no credit cards, no cell phone and no job. Connor has no record of his existence.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)9. Artificial Intelligence: AI (2001)Artificial Intelligence: AI (2001)Starring : Haley Joel Osment, Jude Law, Frances O Connor, Sam Robards, Jake ThomasDirection : Steven SpielbergDistribution : Warner Bros. PicturesMPAA Rating : PG-13 for some sexual content and violent images.Story : Withdrawn to the interior of the continents, the human race keeps advancing, reaching to the point of creating realistic robots (called mechas) to serve him. One of the mecha-producing companies builds David, an artificial kid whichAlso Check In : Yahoo ! Movies | Internet Movie Database (IMDb)10. Bicentennial Man (1999)Bicentennial ManStarring : Sam Neill, Oliver Platt, Stephen Root, Robin Williams, Embeth DavidtzDirection : Chris ColumbusDistribution : Sony Pictures Releasing International (SPRI)MPAA Rating : PGStory : In the first decade of the new millennium, with advances in technology overtaking the sovereignty of human compassion, Richard Martin buys a gift, a new NDR-114 robot. The product, an android, is named Andrew by the youngest of the familys children.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)11. Robocop 3 (1993)Robocop 3 (1993)Starring : Nancy Allen, Rip Torn, John Castle, Jill Hennessy, CCH PounderDirection : Fred Dekker, Conrad Palmisano, David SilvermanDistribution : Orion PicturesMPAA Rating : PG-13Story : The mega corporation Omni Consumer Products is still bent on creating their pet project, Delta City, to replace the rotting city of Detroit. Unfortunately, the inhabitants of the area have no intention of abandoning their homes simply for desires of the company.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)12. Terminator 2: Judgment Day (1991)Terminator 2: Judgment Day (1991)Starring : Arnold Schwarzenegger, Linda Hamilton, Robert Patrick, Edward Furlong, Earl BoenDirection : James CameronDistribution : TriStar PicturesMPAA Rating : RStory : A decade after Sarah Connor (Linda Hamilton) destroyed the original Terminator, a second unstoppable killing machine (Arnold Schwarzenegger) arrives from the post-apocalyptic year 2029. But this time his mission is to stop an even deadlier Terminator.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)13. Robocop 2 (1990)Robocop 2 (1990)Starring : Peter Weller, Nancy Allen, Jeff McCarthy, Felton Perry, Daniel OHe rlihyDirection : Irvin Kershner, Conrad PalmisanoDistribution : Orion PicturesMPAA Rating : RStory : After a successful deployment of the Robocop Law Enforcement unit, OCP sees its goal of urban pacification closer and closer. But as this develops, a new narcotic known as Nuke invades the streets, leaded by God-delirious leader Kane. As this whole menacAlso Check In : Yahoo ! Movies | Internet Movie Database (IMDb)14. Robocop (1987)Robocop (1987)Starring : Peter Weller, Nancy Allen, Daniel OHerlihy, Ronny Cox, Kurtwood SmithDirection : Paul Verhoeven, Mark GoldblattDistribution : Orion Pictures, Showtime NetworksMPAA Rating : RStory : In the not-to-distant-future, a newly transfered Detroit police officer is remade into an indistructable cybornetic cop after being dismembered by a gang of thungs in an abandoned warehouse. Reborn as Robocop he is programed to serve and protect the citizens of Detroit.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)15. Terminator (19 84)Terminator (1984)Starring : Arnold Schwarzenegger, Michael Biehn, Linda Hamilton, Lance Henriksen, Rick RossovichDirection : James Cameron, Stan Winston, Jean-Paul OueletteDistribution : Orion PicturesMPAA Rating : RStory : In the year 2029, the rulers of Earth, to ensure their success, decide to reshape the future by changing the past. They send The Terminator back in time to destroy Sarah Connor, who doesnt realize the awesome role her unborn child will play in the decades to come.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)16. Star Wars (1977)Star WarsStarring : Mark Hamill, Harrison Ford, Carrie Fisher, Peter Cushing, Alec GuinnessDirection : George LucasMPAA Rating : PGStory : In a distant galaxy, a long time ago, young Luke Skywalker assembles his motley crew of allies including space rogue Han Solo and two droids C3PO and R2D2 to rescue Princess Leia, the rebel leader of her planet from the clutches of the evil Empire as embodied by its enforcer Darth Vader.Also Check In : Yahoo ! Movies | Internet Movie Database (IMDb)Do you know any other movies based on robotics and machines? Please share it in the coments!

Standardized Testing Is Negatively Affecting The Quality...

Standardized Testing Takes Its Toll On Education According to Linn, â€Å"Americans have had a love-hate relationship with educational testing†, and the controversies on the use of standardized tests will probably continue long after the twenty-first century (29). How can people see the ‘love’ in this use of testing that has negative long-term effects on students? Why should the controversies live on beyond this modern century? Standardized testing is negatively affecting the quality of education given to the students; most likely caused by teachers teaching more to the favor of the test, and youth feeling marginalized by the unequal education opportunities given and standardization. Standardized testing cause teachers to teach material mostly to the favor of the test. Teachers’ jobs are in risk by standardized testing. The students’ test scores affect the teachers’ ratings; teachers’ jobs are held accountable if there is a drop in tes t scores. Teachers’ salaries and benefits are being reduced to be spent on the tests. Teachers’ morale on creative teaching and care for students tend to diminish by standardization; which only necessitates minimum requirements to pass. Standardized testing presents a danger and causes suffering by standardization of education. Teachers tend to teach to the test for greater student test performance while decreasing their training in skills that are not related to the tests to teach students. Teachers take up the educational time to teachShow MoreRelatedThe Effects Of Standardized Testing On Student s Intelligence Negatively849 Words   |  4 PagesThroughout the U.S., the number of standardized tests are increasing in schools and the excessive testing measures are affecting a student’s intelligence negatively. 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Hamlet the Central Dilemma - 1922 Words

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Shakespeare sets Hamlet up to illustrate the complexity of how one must deceive others to reveal the truth.  ¬Ã‚ ¬The coexistence of appearances and reality develop s as the Danish court gets engulfed in a web of corruption, lies and deception. Through how ShakespeareRead MoreMadness, By William Shakespeare1160 Words   |  5 Pages Madness is one of the central themes of William Shakespeare’s Hamlet and has many effects on the characters and the complexity and depth of the plot. Insanity is apparent in small amounts in almost all of the characters in the play. It can range from full on insanity, to only shades of madness. Madness occurs in a character when he or she breaks the social norms, and acts oddly or rashly when spoken to or asked to carry out a task. Hamlet’s storyline revolves around the recurring theme of madnessRead MoreA Treatise Of Human Nature1562 Words   |  7 Pagesproduce action or affection. Hamlet (1602), Frankenstein (1823) and The Picture of Dorian Gray (1891) are all consumed by the innate passion that Hume defines as ‘morality’, yet pivot around the social conventions of their respective er as, broadly identified as ‘reason’. While Hamlet is embodied by his tendency to reason and rationality, Victor Frankenstein and Dorian Gray’s conformity to the values of their era functions to illuminate the irrationality of their actions. Hamlet, Frankenstein and DorianRead MoreThe Role Of Women in Hamlet Essay1063 Words   |  5 Pagesportrayed females in his plays. Shakespeare exemplified this in his revenge tragedy Hamlet, written in 1601 with one of the most significant characters, Gertrude. She is central to the plot due to her relationship with the main character, Hamlet, being his mother. However, not only is she the mother to the tragic hero Hamlet, she is also widow to his laid father, King Hamlet Senior, and also newly wed to Hamlets uncle, Claudius. In this tragic play, we witness not only the downfall of women of theRead MoreHamlet Is A Theater Performance Of The Shakespeare Play1715 Words   |  7 PagesEssay 2 The play Hamlet is written by William Shakespeare whereby he uses a combination of poetry and prose. The film, Hamlet is a theater performance of the Shakespeare play. The play is written in blank verse offering an insight into the state of mind of the character as well as a reaction to the ongoing actions in the stage. The style is reserved for the nobles and informal situations like courts. Figurative language is used to express the actions and feelings of the characters have been evidencedRead MoreThe Renaissance Period1455 Words   |  6 Pagesderived from old medieval beliefs coinciding with new modernist attitudes (â€Å"Basic Ideas of the Renaissance,† 2012). Of the many changes that occurred, politics and power, humanism, and the Protestant Reformation predominated. Many desired a strong central government and an end to feudalism, which gave way for the establishment of monarchies (â€Å"Introduction to Renaissance,† n.d.). The humanist movement gave individual s a different perspective in regards to life satisfaction and limits of reason (NauretRead MoreHamlet as a Revenge Tragedy Essay examples1285 Words   |  6 PagesHamlet as a Revenge Tragedy Revenge tragedy was a brief sub genre of tragedy at the end of the sixteenth century, despite some clashes with the teachings of the church. In a revenge tragedy a crime, normally murder, has gone unpunished, because the criminal has too much power and cannot be reached by the law. This fact is revealed by a ghost to someone closely connected with the victim, laying on him the responsibility to revenge the crime. The revenger is usually an

Play Analysis Play Dubliners - 1187 Words

Dongjiao Li Professor Glenn Walton English 4441 August 21st 2014 Scoring Joyce: The Role of Music in James’ Dubliners Walter Pater pointed out that â€Å"[a]ll arts constantly aspires towards the condition of music† (page number!) in his book The Renaissance. Indeed, music crosses the language barrier and truly conveys the emotion to the audience; it has a powerful appeal to people. While literature, especially the realism literature rationally depicts the real world. The combination of music and literature is the perfect combination of sense and sensibility. James Joyce, as a writer, dedicated to use music in his work to express his emotions to his readers. He has shown his interest in â€Å"musical literature† in his early work Chamber Music. (Joyce reference) However, in his later realism story collection Dubliners, he showed more interest in combining music and literature, seeking more literary manifestations. Through â€Å"allusion† that †¦ (Abrams 10), music plays important roles in Dubliners. In this essay, I am going to examine the important roles of music in Du bliners by the musical allusions: it unifies the structure, deepens the themes, and enriches the character s personality. The opera The Bohemian Girl has been presented in two stories, Eveline and Clay. Joyce used the same opera to connect two different characters in different stories; it unifies the structure of the collection. In the story of Eveline, the protagonist Eveline is a young girl who works as a shopShow MoreRelatedEveline1643 Words   |  7 Pagesâ€Å"Araby† and â€Å"Eveline† were both written in the year 1914 and â€Å"Eveline† precedes â€Å"Araby† in the larger work. They are both part of Joyce’s larger work Dubliners which is a work of fifteen short stories. This compilation of stories all share the setting of Dublin, Ireland, in the late nineteenth and early twentieth century. The stories inside Dubliners seem to share more than their setting, in my opinion they share their use of symbolism and imagery. Peter de Voogd says it this way, â€Å"James Joyce wasRead MoreEssay about Literary Analysis: Clay and The Dead1336 Words   |  6 PagesL iterary Analysis: Clay and The Dead In the fifteen Dubliners stories, city life, religion, friends and family bring hope to individuals discovering what it means to be human. Two stories stood out in James Joyce’s Dubliners. One story attempts to mislead readers as it is hard to follow and the other story is the most famous story in the book. In the stories â€Å"Clay† and â€Å"The Dead,† James Joyce uses escape themes to deal with the emotions of the characters, Maria and Gabriel living in the DublinRead More Triangular Structure in James Joyces Dubliners1970 Words   |  8 PagesJoyces Dubliners Within the body of literary criticism that surrounds James Joyces Dubliners is a tendency to preclude analysis beyond an Irish level, beyond Joyces own intent to create the uncreated conscience of [his] race. However, in order to place the text within an appropriately expansive context, it seems necessary to examine the implications of the volumes predominant thematic elements within the broader scope of human nature. The psychic drama which places Dubliners within aRead MoreAnalysis Of James Joyce s Dubliners1668 Words   |  7 Pagesinterpretation. Dubliners, by James Joyce is an outstanding example of how the use of point of view influences how characters and events are interpreted. Joyce writes the first three stories of Dubliners in the first person point of view, the rest are told in there person. Taking a look at a few of the short stories , Araby, Eveline, and Clay, it is obvious that Joyce s choice of narration as well as the complexity of how he carries out those narration s plays a significant role in the analysis of hisRead MoreThe Fallout After World War 1 And The Great Depression2535 Words   |  11 Pagesand content (which was experimental and elliptical) whilst playing with the freedom from materialism and traditional genre, with a strong notion of cultural apocalypse underpinning it all; all in-keeping with what we identify as Modernism . Dubliners by James Joyce embodies the authors passionate feeling that Irish society and culture had been metaphorically frozen due to forces such as the Roman Catholic church and English dominance. Images of paralysis therefore materialise persistently, obsessivelyRead MoreLife After Death By James Joyce1544 Words   |  7 Pagesaffect the living, but perhaps the best examples can be seen through literature. James Joyce was an Irish novelist, and no doubt one of the most influential writers of the early 20th century. Joyce explores the intersection of life and death in, The Dubliners, a collection of short stories. He begins with the story, â€Å"The Sisters,† and ends the collection with, â€Å"The Dead.† In both of these stories, Joyce uses the stream-of-consciousness to show the reader observations of big events through small detailsRead MoreDeath In The Woods1340 Words   |  6 PagesA Critical Analysis of Death in the Woods Death in the Woods is a story about a w oman that lives a hard life. When she was a girl she worked for a German farmer and his wife. When she was a little older she married a man named Jake Grimes thinking she would get away from the crude work of the farmer. She soon finds out that life doesn t get any better for her than it already was. Later in the story she is found dead by a rabbit hunter in the woods (Cleveland). Death in the Woods seeminglyRead MoreDeath In The Woods1371 Words   |  6 PagesA Critical Analysis of Death in the Woods ?Death in the Woods? is a story about a woman that lives a hard life. When she was a girl she worked for a German farmer and his wife. When she was a little older she married a man named Jake Grimes thinking she would get away from the crude work of the farmer. She soon finds out that life doesn?t get any better for her than it already was. Later in the story she is found dead by a rabbit hunter in the woods (Cleveland). ?Death in the Woods? seemingly concernsRead More Reader-Response Criticism of James Joyce’s Eveline from Dubliners2399 Words   |  10 Pageslooked at in terms of the response it invokes in the reader, and what this response says about the reader’s own psychological needs (129). Several of James Joyce’s works are ideal for subjective reader-response analysis and, in particular, the story â€Å"Eveline† from Dubliners. The story â€Å"Eveline† concerns a love affair between Eveline and a sailor, Frank, and Eveline’s indecision about whether or not to run away with Frank to Buenos Aires. Throughout the short story, Joyce describesRead MoreSexual Expression: Defining Joyce’s Characters Essays2201 Words   |  9 Pagesby concentrating on Joyce as a writer and how he drew upon his life in his works. Beja demonstrates that the more small details a reader learns about James Joyce’s life, the more it is understood that he corresponds it with his writing. Sexuality plays a large part in James Joyce’s writing, which comes from experiences that he faced in his life. Beja connects many instances from Joyce’s life to his works which will be extremely helpful when writing a research paper about the sexuality throughout

Vietnam War Vietnam Soldiers They Carried Ghos Essay Example For Students

Vietnam War Vietnam Soldiers They Carried Ghos Essay tsVietnam War Vietnam Soldiers They Carried GhostsThe relationship between the soldiers of the Vietnam War was different from the relationships with people from home. The soldiers felt as if they could not tell the whole truth about the war through their eyes to their loved ones at home. The soldiers that they were with all the time understood the pain and confusion each other felt, yet no one talked about it. War changed how people had relationships with others. War could bring people closer or tear them apart. The relationships between the soldiers and their families grew or forced them to become distant. The soldier did not want to worry his parents at home and knew that they would not understand what he was going through. In the Documentary Dear America: Letters Home from Vietnam, directed by Bill Couturie, showed these relationships change. One soldier writes to his mother and tells her that for a second, he felt as if he was on vacation because it was so beautiful in Vietnam. One had to think that this man wrote this to his mother only for her to worry less. He did not want to tell her the whole truth on what was really going on inside of him. Would anyone from the outside world understand? P.S. tell mom not to worry, there is nothing I cant handle. The soldiers could handle the physical horrors that were happening to them, but the mental status of many the soldiers were becoming breakable. How could you tell someone not to worry about you, when you do not even care what was going to h appen to yourself. The soldiers were all prepared to die, but waiting was what was driving them crazy. They did not want to tell their 17-year-old girlfriend at home this because she would never understand. How do you tell someone that you love that you are loosing your mind and do even know who the enemy is anymore? Downplaying the whole war situation to your loved one was the only way to keep yourself sane and not make them worry too much about you. All of the men were scared, yet did not know how to show it. They could not show it to their families in letters because that could do nothing but make your mother worry that you were not going to make it. We all scared, one can see this emotion in each individual, some hide it with their mouth and others hide it with their actions. There is no way around it. We all scared. The soldiers of the Vietnam War were terrified only because they did not want to die. Humans are not born killers, and do not know how to play the role of one. The soldiers tried to play this role as best as they could, but some failed. The families and loved ones of the men of the war did not know the role playing was taken place because the soldiers did not want to share it with them. What could someone at home do make them less frightened? The soldiers did not want people at home worrying about them. Dont worry about me, it wont do anyone could. Having people who love you worrying about you all the time only puts more pressure on the soldiers than they already had. The felt they were forced into a job they did not want to do but must do it anyway. Im scared, not scared enough to quit, I am a marine. The relationships between the soldiers and their loved ones changed to do the fact that the experiences of war could not be demonstrated onto a piece of paper. Their families were not there and did not experience what the soldiers did. The loved ones of the soldiers grew closer to the soldiers only out of worry. The soldiers grew closer to their families because they did not want to die. Vietnam can kill me, but it cant make be care. is the Poster slogan of the movie Full Metal Jacket, directed by Stanley Kubrick. The men who were send to train to go to the Vietnam War shared a special relationship between each other that no one from the outside world could understand. They were all scared, yet did not know what they were in for. They knew they could die, but that was not a huge worry for them at that moment. The pain and sadness of going to war was shared with all the men in this camp. Full Metal Jacket showed how the Vietnam War made different relationships between the men fighting in it. They all shared different bonds with each other over different reasons. Some of these marines did not want to show their fear to anyone because it would make them look weak. Private Joker was someone who was terrified of war, but did not want to show it to anyone else. Private Pyle represented the fear and anxiety in all of the soldiers in the war. Private Joker felt the same fear in Pyle and tried to help Pyle and himself overcome the fear. Joker did not want to admit that the insecurities Pyle had were feelings he shared. This was why he hesitated and then hit Pyle five times with the bar of soap and towel, four times more than everyone else. Pyle was his friend but he did not want ..to admit he was like Pyle. These men where trained to be kill the enemy. Pyle killed who he thought was his enemy, himself. The relationships between Joker and Pyle were the bond of terrifying anxiety. .u7ce082c0458d9f4b9409f7466061fc91 , .u7ce082c0458d9f4b9409f7466061fc91 .postImageUrl , .u7ce082c0458d9f4b9409f7466061fc91 .centered-text-area { min-height: 80px; position: relative; } .u7ce082c0458d9f4b9409f7466061fc91 , .u7ce082c0458d9f4b9409f7466061fc91:hover , .u7ce082c0458d9f4b9409f7466061fc91:visited , .u7ce082c0458d9f4b9409f7466061fc91:active { border:0!important; } .u7ce082c0458d9f4b9409f7466061fc91 .clearfix:after { content: ""; display: table; clear: both; } .u7ce082c0458d9f4b9409f7466061fc91 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7ce082c0458d9f4b9409f7466061fc91:active , .u7ce082c0458d9f4b9409f7466061fc91:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7ce082c0458d9f4b9409f7466061fc91 .centered-text-area { width: 100%; position: relative ; } .u7ce082c0458d9f4b9409f7466061fc91 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7ce082c0458d9f4b9409f7466061fc91 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7ce082c0458d9f4b9409f7466061fc91 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7ce082c0458d9f4b9409f7466061fc91:hover .ctaButton { background-color: #34495E!important; } .u7ce082c0458d9f4b9409f7466061fc91 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7ce082c0458d9f4b9409f7466061fc91 .u7ce082c0458d9f4b9409f7466061fc91-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7ce082c0458d9f4b9409f7466061fc91:after { content: ""; display: block; clear: both; } READ: Drink Up - Drunk Driving Should be Legalized Essay Joker became a close friend with Cowboy because they both shared fear but did not show it. Cowboy and Joker were both laid back and afraid. They shared the connection of not showing your fear, but still having a conscience. They both did not want to be there and questioned why they were in war. Joker and Cowboy shared a friendship that was honest and authentic only because the understood what each other was feeling. They shared a conscience that would not let Vietnam get the best of them. Staying sane was one of the essential survival tips during the Vietnam War. Rafterman was close to comparison with Pyle. He was a quiet person, who wanted to be in combat like everyone else. He was assigned to take the pictures for Jokers articles. Joker did not want Rafterman around because Rafterman acted as Jokers subconscience. Joker did not want to realize that Rafterman was him. Being scared was a feeling Joker did not want to show. The bond Rafterman and Joker shared was the feeling of fear. Joker did not comfort him when he was scared only because he did not know how to comfort himself in the situations of war. Rafterman wanted to be on the field, but when he was faced with that situation he panicked and did not know how to handle it. He did not want to kill, nor did Joker. They shared the fear of feeling like a killer. Not showing human emotions during the Vietnam War was what Animal Lover symbolized. The Marines wanted to turn all of its men into killers. Animal Lover repre sented how playing the role of a killer could turn you into one. He did not listen to orders and was responsible for Cowboys death by bringing him in the snipers range. Animal Lover and Joker did not have a healthy relationship because Animal Lover could see Jokers conscience. Animal Lover did not have a conscience. He let Vietnam take all of his human qualities away from him and turned in him into a monster. Joker did not want to let that happen to him. Animal Lover and Joker did not get along only because Joker keep the faith that this dreadful real life nightmare would be over soon and to make the best of it as much as you can. Animal Lover turned his life into Vietnam. War turned the soldiers emotions into one big roller coaster. They were not sure how they should feel or how they should react to other soldiers who were going through the same predicament. In The Things They Carry, by Tim OBrien, showed the emotions and fear of these men, who did not know how to handle it. War is nasty war is fun. War is thrilling war is drudgery. War makes you a man war makes you dead. (p.87) The soldiers were not sure how to feel about being in war. Each man felt this way and felt each others confusion. They carried all they could bear, and then some, including a silent awe for the terrible power of the things they carried. (p. 9) The soldiers did not want to admit to each other the pain they were carrying around. They were always together, yet they all felt alone. The soldiers were thrown into war and where forced to become close with people they never knew before. They carried their own lives. (p. 15) Each soldier was responsible for all of the men in their unit, yet they had to worry about themselves first. They grew to trust and love each other. That was relevant in war. It did not matter who you were and where you came from they were responsible for each other. Seeing people that you grew close with die right in front of your eyes felt painful scars on these men. You win someand sometimes you settle for a rain check. It was a tired line and no one laughed. (p. 12) Death of a close friend was something that could not be joked about. The relationships of these soldiers grew to such tight bonds, that they would go mad if a friend of just a few days ago were killed. Trying to image how this would feel is unobtainable by anyone who was not in the Vietnam War. The soldiers of the Vietnam War had a silent love for each other. It might have not been expressed, but it was there. People who where in the war could never image the bonds the men shared with each other. The families grew more attached to the soldier because they were frightened. The soldiers were more scared than anyone could image. No one knew how they should feel about the war. The soldiers and the families were confused. Some relationships grew stronger while some weakened. Love was something that kept the soldiers from insanity. The men felt they had to kill because that was why they wer e there. Human nature does not teach someone to kill, but to love. The Vietnam War showed a lot of people the true meaning of love and made secure relationships for life.

Volkswagen Polo Product

Introduction The Volkswagen Group is one of the world’s largest car makers. Specifically, the group is ranked third in the entire world in the automotive industry.Advertising We will write a custom report sample on Volkswagen Polo Product specifically for you for only $16.05 $11/page Learn More The group has several branches across the world and their marketing communication strategies in these regions are influenced by a unique consumer behaviour culture of each market region. Besides, the group has proactively rolled successful marketing strategies that classify the targeted market segments and creation of relevant advertisement messages that directly and positively improve their sales. Several marketing communication tools and different media have been employed by the group across its branches which operate independently of the mother company. The treatise will attempt to explicitly review different marketing communication policies that the Gro up has adopted in China and the United Kingdom branches through consumer behaviour and marketing communication theoretical perspectives for the Volkswagen Polo product. The paper concludes by offering recommendations to make the current marketing communication strategies for the Volkswagen Polo product more effective. International Marketing Strategies of Volkswagen Polo Product in China Volkswagen China Group Market Segmentation strategy In the product market, life style defines the activities clients are involved in, beliefs, opinion, health aspects, and interests. As defined in the ‘Activities, Interest, and Opinion marketing model’, life style directly dictates purchasing behaviour and preference (Anbu Mavuso 2012).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Chinese population consists of many middle income families who have continued to be more conscious of costs an d sustainability of automobiles they purchase (Fields 2010). Specifically, the cosmopolitan Shanghai city has a comfortable percentage of high market clients who have fully embraced Volkswagen Polo brand because of its affordability as compared to other automobile models. Besides, they tend to associate with sophistication and have money to spend. The middle and high social classes of clients are the key target this product. These groups are heavy spenders in automobile, especially those that promise unique aspects and have unique features such as those incorporated in the Chinese Volkswagen models (Ashtiani et al. 2011). As the issue of the need for safety and green living penetrate automobile industry, Chinese clients have increasingly grown shy from environmental unfriendly automobile to friendly automobiles that are efficient. The target group has a peculiar buying motive for the Volkswagen Polo product since the company incorporated the aspects of green living in this automobil e model that rhyme with the conservative culture of the Chinese (Fornell 2002). Besides, a good percentage of sales in China are generated by referrals from satisfied customers who acted as marketing agents for the company on the aspects of affordability, efficiency, and reliability of the Volkswagen models. The introduction of more efficient technologies has enabled construction of lighter, less expensive, and more powerful Volkswagen Polo brands such as the unique Golf brand for the Chinese market.Advertising We will write a custom report sample on Volkswagen Polo Product specifically for you for only $16.05 $11/page Learn More As a result, there has been a global rise in the hobby of driving the Gold model and the application of a model such as sport utility for the young consumers’ bracket (Farris, Neil, Pfeifer 2010). The target market for the new Golf brand in China is individual users, government agencies, and military units. However, it is worth noting that each of the target users mentioned is unique and has different marketing and pricing strategies that can be adjusted in accordance to prevailing market conditions in China. Selling the Volkswagen brands in China is no longer using the indirect method distribution channel; however, caution has been taken to ensure that middlemen are minimized. Minimizing the middlemen is essential in ensuring profit maximization and that consumers are not overcharged since every middleman charges an extra profit or commission for the goods they sell (Hardester 2010). Advertisement messages Advertisements are very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person. Despite ignorance of the same and disbelief of their effects, advertisements remain complex and significant in the choice of products owned by an individual. Usually, advertisements appeal to memory or emotional response. As a result, it creates an intrinsic motivation r esponse that triggers the mind to activate affiliation, self-acceptance, and feign community feeling. In the end, advertisements succeed in appealing to emotions through capitalization on biases and prejudices of people (Freshwater, Sherwood, Drury 2006). Therefore, the response to an advertisement will emaciate from the bandwagon technique which heaps pressure on the mind to follow the perceive crowd.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Reflectively, the successes of Volkswagen promotion messages are deeply entrenched in the principle of keeping reliable and professional reputation in exchanging ideas and convincing customers. Therefore, through timely appeal to emotions and self-prejudice, the Volkswagen China Group has realized that the human mind is often skewed towards embracing the ‘perceived goodness’ and need to identify with ‘the ideal’ in the packaging of the Golf model as the third generation green automobile in their television advertisements (Hill Westbrook 2010). Interestingly, these aspects are clearly painted as perfect in the various advertisements about products and services through the use of bright and powerful communication themes such as the brands outshining a tiger in a real time race. These pop up memories will actively reminisce and provoke an involuntary response when noticed in an advertisement. For instance, the Volkswagen China has largely succeeded in impleme nting this aspect of ‘jumping the queue’ ahead of other competitors through visible and inducing signs all over the Chinese region. Upon noticing the signs, the mind will perceive them to belong to the Volkswagen Company, irrespective of the physical geography at the moment. These advertisements erected signs endeavours to cue the visual mental aspect of a person into a particular brand of the different brands of the automobile company (Hill Ettenson 2005). Interestingly, this strategy has proven relevant in the case of Volkswagen China Company, which has remained dominant due to perception people associate the advertisement signs with. Appropriateness of the advertisement messages in China The advertisement messages are very effective in terms of attention since they are decorated with simple to understand scenes besides the warm red colours common in the Chinese culture. The strategically placed background red colour in Volkswagen China advertisement messages is an e ye catcher associated with pomp, speed, and sophistication (Keller 1998). In addition, the targeted viewer would immediately develop curiosity to understand the symbolic importance of the Golf model outshining the powerful tiger in a real time race. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self-acceptance, and feign community feeling towards the Volkswagen brands. In the end, these advertisements succeed in appealing to emotions through capitalization on biases and the middle and high income clients in China. The use of glittering generalities on a product or service aims at influencing the involuntary urge in the mind, to identify with attractiveness or glittery of the product as painted in colourful advertisement. Often, an average mind would easily be influenced by the brightness and attractive presentation. In the process of decoding this message, mind is actually tuned towards accepting the product as perfect and v ery attractive (Holt Quelch 2009). Coupled with proven performance, a customer would purchase such as product based on the influence of the glittery on the mind. Through the envisioning creation of simultaneous but independently functioning needs to identify with attractiveness, many Chinese customers have been swayed into buying the Volkswagen China’s appeal when purchasing automobiles. For instance, the Golf and Polo have created authoritative assertion that directly appeals to positive emotions among the target audience of the pitched idea (Bowden 2009). Reflectively, Volkswagen China Group has capitalized on endorsements through testimonials from outstanding figures to promote sales. Factually, in subtle difference makes image stereotyping a perfect situation in the minds of target persons. Therefore, when the image of the user as projected in such an advertisement resembles the perceived satisfaction of a customer, such a party would aspire to access the same benefits f rom use as indicated in the image shown. In the advertisement, the company has internalised the need for uniqueness in display, space and prominence to easily woe the mind into concentrating on the Volkswagen brands in China (Mangram 2012). Through advertisement, the Volkswagen China Group has ensured that its probability of salience is doubled, especially on automobile brands that are perceived as important in daily life, such as the Golf model renowned for its unique design, smaller size but very spacious and ideal for daily activities due to its navigational ease. Promotion has developed to become a significantly influential part of the marketing mix. This has played a significant role in defining the relationship that exists among organizations and their customers. Marketing communications are made up of the specific messages and the media used to communicate them. The increasing levels of competition among the increasing numbers of products in the markets have forced individual s and organizations to adopt strategies to make them more visible in the market through creating awareness. The type of media used has varying effects on the way the communication is perceived by the public. The efficacy of the type of media used depends on a variety of factors which should all be analysed in order to ensure that the most applicable choices are made (Hawkins, Mothersbaugh, Best 2010). The company has successfully used social media (television advertisement, online advertisement) and print media such as their monthly magazine and billboards on the various Volkswagen Polo brands. Marketing communication tools and media in Volkswagen China Group Media has emerged as an important tool for organizations and individuals due to its ability to bridge the gap between producers and consumers in the business metrics. This is especially true for the written media, which has widely been used by the Volkswagen China to draw attention of the consumer on new or already existing au tomobile brands that the Group offers in the complex trading arena. The effects of written media on marketing communication has led to suitability of marketing approaches at times, while at others, the approaches have been praised for their authoritativeness towards informing the public (Karamitsios 2013). For instance, the Volkswagen China Group’s quarterly magazine about its brands has remained a very effective tool for marketing communication on current modifications, developments and what is new about Volkswagen brands. Written in Chinese, the magazine has captured the imagination of the conservative Chinese consumers who have actually subscribed to receive every new copy. Besides, the television advertisements have been christened as the real pride of Chinese roads and have actually swayed thousands of customers to purchase the Volkswagen brands. For instance, in 2014, the group realized a sales margin of more than 2 million units following the successful re-branding of the promotional marketing of the brands in online media, television, written media, and social media. Significance of communication activities for the Polo product According to behavioural psychologists such as Kotler, Adam, Denise, and Armstrong (2009), behaviours and attitudes can be changed through conditioning. Repetition of an act, for instance, through constant advertisement leads to behavioural changes that may be beneficial or detrimental to a company (Kotler et al. 2009). This indicates how the media can, and has been used to reinforce consumer behaviours. Communication activities, therefore, are taken to represent the official position of the organization on a product or service by the consumers. Communicative activities in the two companies have led to doubled sales in the last decade since the products are branded and presented in persuasive ways that easily skew the minds of potential buyers (Menon 2006). Specifically, through communication strategies, Volkswagen China has expanded its market share and penetrated the competitive automobile industries in the region and beyond. The different contents of marketing communication, but dealing with similar issues, have an accumulated impact on the individual’s perception about a subject. This means that the more an issue is covered in terms of being published in a marketing medium, the more importance is allocated to the issue (Roth 2008). Since the public has no frame of reference to base and compare these communications with, the promotion message is taken at a face value. This means that the consumers base their opinions on the products on the messages from the producers. If an automotive company, for example, came up with a vehicle that did not use the conventional sources of energy, but drew energy from the atmosphere, the information the automotive company would use to advertise their product would be what would be considered as the guideline to form opinions on the new kind of automotive ( Motavalli 2013). The same aspect has promoted growth in the Volkswagen China for its Polo brand since its communication activities have led to the general acceptance of the model in the market. Challenges of practicing IMC Although marketing communications have been praised for their long life spans and their ability to be stored for future reference, their use can be detrimental to the organization. This is because of the fact that they can be constant reminders to the public of the failures of a company. If an organization uses print or social media to extensively promote a service or product, and that service or product turns out to be substandard or defective, the public would have some restraint in engaging in a business relationship with such a company (Jin, Suh, Donavan 2008). For instance, the recall of more than 6,000 Polo models within China in the year 2013 due to a defect in the accelerator has affected the credibility of the company. In fact, the company recorded a dro p of 13.5% in sales the year 2014 following this incident. With the evidence of the company’s failure lying around in the form of print or social media, consumers would take a long time in coming to trust such an organization again. This means that while written communication acts to add confidence to the buyers about a product or service at times, it can also lead to loss of public confidence with a company or product once inconsistencies are identified by the consumers, especially when the business lacks a well-built structure and policies as in the case of large corporations (Saxena 2012). Recommendations to overcome the IMC challenges Essentially, the success of a marketing plan depends on proper alignment of a functional team who is responsible for the creation of flexible but quantifiable measurement tracking tools for reviewing results periodically. Reflectively, this product team should have the essential knowledge in social media and tools used in marketing. Besides quality in service delivery and customer satisfaction depends on the support team. Therefore, customer retention is achievable through the creation of reliable, informed, and passionate support team. In addition, the plan should include a monitoring matrix that maps out potential competitors and identify online weaknesses and strength of the clients (Rust, Zeithaml, Lemon 2004). The Volkswagen China Group will eventually need to embrace more traditional media marketing in order to keep growing, especially when targeting clients for the Polo brand. In order to effectively reach such audience, the marketing communication plan will suggest the best advertisement strategies to cover its wide market area (Simon 2007). The company will definitely have to branch out beyond its target market due to the brand dynamics and the need to expand market base. The company will have to decentralize its marketing strategies to meet the specific demands or consumer behaviour if it decides to implemen t internalisation strategies that will be proposed (Bowden 2009). These aspects influence the need to carry out a comprehensive marketing communication plan the Volkswagen China Group for the Polo brand. There is need to design an appropriate communication plan consisting of a simple but well thought message and a complete channel. The communication channel is complete when the decoder and encoder can decipher the communication codes in the form of images and letters that appeal to the client. Any integrated marketing plan should have a functional model that will cue the mind of a customer towards a product or service. The functional model comprises of elements such as awareness, interest, desire, and action to ensure that the Polo model’s marketing strategies match the interests and desires of the target market within China. This is referred to as the AIDA Model (Yelkur 2011). The element of awareness is related to brand knowledge or visibility among other alternatives. The element of interest comes after awareness. Interest is developed out of a need for a product or service. This interest may activate the desire to purchase the product to meet the need because of preference. In the end, a customer may take the action of purchasing. Therefore, a stratified marketing communication plan should integrate the above elements to easily convince the customer to purchase the Volkswagen Polo product. This may be achieved through designing a relevant advertisement, critical public relations exercise, and continuous sales promotion. Besides, it is important to integrate personal selling through referrals and direct marketing, especially for the older customers who depend on product performance history in purchasing an automobile. Since the world has become a village, the marketing plan for the Volkswagen Polo may adopt an appropriate medium that appeals to the target audience. In the ideal, there should be a mixture of the traditional marketing channels and the modern marketing channels such as online marketing and social media. It is important to plan for the integrated marketing communication and create success measurement parameters. The parameter is meant to check goal achievement. In addition, the whole plan should be managed within a predetermined budget range, which is derived through the rule-of-thumb and objective-and-task (Bowden 2009). To increase credibility and maintain professionalism, the current bomb internet channels used by the Volkswagen China Group, for reaching the youthful consumers, should be tailored to encompass processes and features that flawlessly facilitate a healthy and a lifetime relationship between the airline and its clients. These will be achieved through the following ways; Website search engine optimisation (SEO) The Volkswagen China Group should optimise its search engine to improve on its online brand visibility among the youthful clients in China who are interested in the Polo brand. Search engine op timisation can be achieved through installing ‘plug-ins that possesses extra features such as page navigation and thumbnail within the company’s website. Specifically, this proposed system in Google will consist of a multi tab page that will serve different offers and specifications of different brands of the Polo model to online youthful customers. Thus, recruiting independent ‘bloggers’ to ‘blog’ about the Volkswagen China Group’s Polo brand will give the company a competitive advantage in marketing its products to youthful clients across China. This promotional strategy has been successfully applied by the Volkswagen UK Group, which has a strong global SEO for its Polo brands. Besides, optimising the link referral has the potential of making the company’s advertisement website to go viral among the youths within six months because the unique cookie will spread to the phones of primary and secondary users (Bowden 2009). The SEO may also be tailored to include a unique cookie which is transferable to the visitors of the Volkswagen China Group website. The unique cookie for the website will be transferred to all primary and secondary visitors to this site hence broadening the spread information on this website. Optimising the SEO has the potential of creating a long term loyalty among young clients. For instance, Volkswagen UK Group’s SEO strategy has successfully increased the percentage of young customers who buy the Polo model by 20% in the last three years. The potential of the referral link approach is that it will improve the visibility of the company’s products among the targeted clients. For instance, the Volkswagen China Group’s website should carry out a link reference promotion where the website visitor with the highest number of referral links is rewarded with a free Polo car (Hawkins, Mothersbaugh, Best 2010). Social media (Facebook and Twitter) Through timely appeal to emo tions and self-prejudice, a marketing manager is in a position to realize that the mind is often skewed towards embracing the ‘perceived goodness’ and need to identify with ‘the ideal’ in the packaging of a product or service. Social media, especially Twitter and Facebook, has gained popularity among the potential young customers of the Polo brand in China, who use these sites as interaction models to share flight culture and exchange ideas. The Tweeter and Facebook fan pages are ideal tools for branding and community following building for the Volkswagen Polo product, especially among the targeted clients. For instance, the Volkswagen UK Group has grown to its current position due to its successful fan page marketing. This will allow the clients to interact and let users to add content to align to different orientations of the company’s brand (Bowden 2009). It will help the company to reach the targeted young customers by skipping or bypassing the t raditional gatekeepers, such as written magazine publishers, and placing them online so that customers can get to know about the Volkswagen Polo brands directly. Properly modified fan pages will reassure the young customers of the aspects of affordability and quality of the Volkswagen Polo product within China. Through massive recruitment of young fans on the Twitter and Facebook pages, the Volkswagen China Group will not only benefit from an increased traffic of online compliments, but also record high rates of customer loyalty as most youthful customers are influenced by reactions from those they perceive as sharing the same youth culture. This strategy is meant to position the company as a market leader in terms of customer satisfaction tracking and response among the targeted clients for the Polo model (Hawkins, Mothersbaugh, Best 2010). Conclusion Marketing communication strategies are important in aligning a company towards the target market in order to achieve optimal sales. The main determinants of a successful marketing communication plan lie in the proper brand alignment and research on segmentation. Volkswagen Group in China has successful IMC since their strategies are skewed towards customer Centricity for the dynamic Volkswagen Polo product. Reference List Anbu, J, Mavuso, M 2012, ‘Old Wine in New Wine Skin: Marketing Library Services Through SMS-Based Alert Services’, Library Hi Tech, vol. 30 no. 2, pp. 310-320. Ashtiani, C, Cullen, G, Davis, P, Greenwald, J, Hardigan, P, Eladio, K, Zimmerman, D 2011, Plug in electric vehicles: A practical plan for progress, School of Public and Environmental Affairs at Indiana University, Indiana. Bowden, J 2009, ‘The Process of Customer Engagement: A Conceptual Framework,’ Journal of Marketing Theory Practice, vol. 17 no. 1, pp. 63-74. Farris, P, Neil, P, Pfeifer, D 2010, Marketing metrics: The definitive guide to measuring marketing performance, Pearson Education, Inc., New Jers ey, NJ. Fields, E 2010, ‘A Unique Twitter Use For Reference Services’, Library Hi Tech News, vol. 6 no. 7, pp. 14-15. Fornell, C 2002, ‘A National Customer Satisfaction Barometer: The Swedish Experience’, Journal of Marketing, vol. 5 no. 6, pp. 6-21. Freshwater, D, Sherwood, G, Drury, V 2006, ‘International research collaboration: Issues, benefits and challenges of the global network’, Journal of Research in marketing, vol. 11 no. 4, pp. 295-303. Hardester, E 2010, The profitability of the electric car (Thesis), Brigham Young University, Brigham. Hawkins, D, Mothersbaugh, D, Best, R. J 2010, Consumer behaviour: Building marketing strategy, McGraw-Hill/ Irwin, New York. Hill, S, Ettenson, T 2005, ‘Achieving the ideal brand portfolio’, Sloan Management Review, vol. 2 no.1, pp. 85-90. Hill, T, Westbrook, R 2007, ‘SWOT Analysis: It’s Time for a Product Recall’, Long Range Planning, vol. 30 no. 1, pp. 46–5 2. Holt, A, Quelch, T 2009, ‘How global brands compete’, Harvard Business Review, vol. 7 no. 3, pp. 68-75. Jin, H, Suh, J, Donavan, D 2008, ‘Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm,’ Journal of Advertising, vol. 37 no. 1, pp. 45-57. Karamitsios, A 2013, Open Innovation in EVs: A Case Study of Tesla Motors, Routledge, New York, NY. Keller, L1998, Strategy Brand Management: Building, Measuring, and Managing Brand Equity, Prentice Hall, New Jersey, NJ. Kotler, P, Adam, S, Denise, S, Armstrong 2009, Principles of Marketing, Prentice Hall, Australia. Mangram, M 2012, ‘The globalisation of Tesla motors. a strategic marketing plan analysis’, Journal Of Communication Management, vol. 20 no. 4, pp. 289-312. Menon, A 2006, ‘Antecedents and Consequences of Marketing Strategy Making,’ Journal of Marketing, vol. 63 no. 2, pp. 18–40. Motavalli, J 2013, ‘As it increases p roduction, Tesla worried about battery supply’, The New York Times, 13 June, pp. 19-20. Roth, H 2008, The challenge of the Global Brand: Handbook on Brand And Experience Management, Columbia Business School, Columbia. Rust, T, Zeithaml, A, Lemon, N 2004, ‘Customer centred brand management’, Harvard Business Review, vol. 82 no. 4, pp. 110-118. Saxena, S 2012, ‘Challenges and Strategies for Global Branding’, Journal of Business and Management, vol. 4, no. 4, pp. 38-43. Simon, H 2007, ‘Rational decision making in business organisations’, American Economic Review, vol. 3 no. 4, pp. 123-129. Soh, W 2011, Volkswagen brand in China. Web. Yelkur, R 2011, ‘Customer satisfaction and service marketing mix’, Journal of professional services marketing, vol. 21 no.1, pp. 105-115. This report on Volkswagen Polo Product was written and submitted by user Christina Wagner to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Timeline of Canadas 1970 October Crisis

Timeline of Canadas 1970 October Crisis In October 1970, two cells of the Front de Libà ©ration du Quà ©bec (FLQ), a revolutionary organization promoting an independent and socialist Quebec, kidnapped British Trade Commissioner James Cross and Quebec Labour Minister Pierre Laporte. Armed forces were sent into Quebec to help the police and the federal government invoked the War Measures Act, temporarily suspending civil liberties. Key Events of the October Crisis of  1970 Here is a timeline of the key events during the October Crisis. October 5, 1970British Trade Commissioner James Cross was kidnapped in Montreal, Quebec. Ransom demands from the Liberation cell of the FLQ included the release of 23 political prisoners, $500,000 in gold, broadcast, and publication of the FLQ Manifesto, and an aircraft to take the kidnappers to Cuba or Algeria. October 6, 1970Prime Minister Pierre Trudeau and Quebec Premier Robert Bourassa agreed that decisions on the FLQ demands would be made jointly by the federal government and the Quebec provincial government. The FLQ Manifesto, or excerpts of it, was published by several newspapers. Radio station CKAC received threats that James Cross would be killed if FLQ demands were not met. October 7, 1970Quebec Justice Minister Jerome Choquette said he was available for negotiations. The FLQ Manifesto was read on CKAC radio. October 8, 1970The FLQ Manifesto was read on the CBC French network Radio-Canada. October 10, 1970The Chenier cell of the FLQ kidnapped Quebec Minister of Labour Pierre Laporte. October 11, 1970Premier Bourassa received a letter from Pierre Laporte pleading for his life. October 12, 1970The Army was sent in to guard Ottawa. October 15, 1970The Quebec government invited the Army into Quebec to help local police. October 16, 1970Prime Minister Trudeau announced the proclamation of the War Measures Act, emergency legislation dating from World War I. October 17, 1970The body of Pierre Laporte was found in the trunk of a car at the airport in St.-Hubert, Quebec. November 2, 1970The Canadian federal government and the Quebec provincial government together offered a reward of $150,000 for information leading to the arrest of the kidnappers. November 6, 1970Police raided the hideout of the Chenier cell and arrested Bernard Lortie. Other cell members escaped. November 9, 1970The Quebec Justice Minister asked for the Army to stay in Quebec for another 30 days. December 3, 1970James Cross was released after police discovered where he was being held and the FLQ were given assurance of their safe passage to Cuba. Cross had lost weight but said he was not physically mistreated. December 4, 1970Federal Justice Minister John Turner said the exiles to Cuba would be for life. Five FLQ members received passage to Cuba - Jacques Cossette-Trudel, Louise Cossette-Trudel, Jacques Lanctà ´t, Marc Carbonneau and Yves Langlois. They later moved to France. Eventually, all returned to Canada and served short jail terms for kidnapping. December 24, 1970Troops were withdrawn from Quebec. December 28, 1970Paul Rose, Jacques Rose, and Francis Simard, the remaining three members of the Chenier cell, were arrested. With Bernard Lortie, they were charged with kidnapping and murder. Paul Rose and Francis Simard later received life sentences for murder. Bernard Lortie was sentenced to 20 years for kidnapping. Jacques Rose was initially acquitted but later convicted of being an accessory and sentenced to eight years in prison. February 3, 1971A report from Justice Minister John Turner on the use of the War Measures Act said 497 people were arrested. Of these, 435 were released, 62 were charged, 32 without bail. July 1980A sixth person, Nigel Barry Hamer, was charged in the kidnapping of James Cross. He was later convicted and sentenced to 12 months in jail.

Famous Person with Disabilities ( BEETHOVEN) Essay

Famous Person with Disabilities ( BEETHOVEN) - Essay Example Beethoven felt that his hearing loss was the most crippling limitation that he could have ever suffered during the height of his career, and was faced with the fear of losing his identity as a master of sound (Owens, 2011). During his battle with deafness, Beethoven proved to the world that you can still be the best at what you do, and just because one has a disability neither means that he/she should give up on life, nor should he/she give up on the pursuit of their dreams and/or professions. Ludwig van Beethoven: A Legend Is Born Ludwig van Beethoven was born in December 16, 1770 in Bonn, Germany. Being born to a family of musicians, it was no surprise that Beethoven himself was musically inclined. He studied first under his own father, Johann, who taught young Beethoven all he knew about music. Johann, at times a â€Å"raging† alcoholic, and was very strict on Beethoven, often forcing him to get out of bed in the middle of the night in order to practice his music. Sometimes for hours on end, Beethoven was forced by his father to play and practice. The practice paid off and at the age of eight, and Beethoven gave his first live performance (History, 2011). Though Beethoven’s family wasn’t rich, his father hoped to make the family rich through Beethoven’s musical talents. Because Beethoven’s family was respected servants of the royal court, Beethoven’s family had both connections and means to help Beethoven further his musical education. As far as formal, traditional educations go; Beethoven, however, dropped out of traditional school at the age of thirteen in order to concentrate more on his musical talents, going on tours and so forth (Buzzle, 2011). After learning all that his own father could teach him, Beethoven then studied under Haydn and Mozart; Beethoven’s father often said he wanted Beethoven to become the next Mozart (History, 2011). During his lifetime, Beethoven composed forty-one pieces of work, ni ne of which were symphonies. Beethoven: A Legend Develops a Life Changing Handicap At age twenty-eight, Beethoven gradually began losing his ability to hear (History, 2011). Still, he continued to compose, play, and publish music. He hid his disability from family, friends and the public for as long as he could, which is normal for many people who develop disabilities (Owens, 2011). Once Beethoven’s disability was no longer deniable, he became deeply depressed and began to confide in others of his handicap and of his contemplations on committing suicide, also a common feeling and reaction for those who develop a handicap (Owens, 2011). John Owens became quadriplegic due to a dirt bike accident in 2006; he says that at the onset of his disability, he also went into deep depression and contemplated suicide as well (Owens, 2011). â€Å"When you go through something that changes your life forever, it becomes a challenge just to wake up in the mornings. Even I contemplated suicid e, feeling that my life was over, knowing that I might never be able to do the things I love the most, which back then was playing football, a sport in which I excelled. I knew I possessed the talent and ability to make football my profession, and I was working toward this very goal before my accident. So, I very much know how Beethoven must have felt being a great musician and losing his

Do the potential advantages of GM food outweigh possible drawbacks Essay

Do the potential advantages of GM food outweigh possible drawbacks - Essay Example With this in mind, it is therefore vital that we understand genetic modification as it relates to our food products, in order to explore more fully the science and controversy surrounding its risks and benefits in our world today. Using this information, we can then make an educated decision as to whether the sale and use of such products would be to our gain or to our detriment. Background First, it is vital that we understand what the words â€Å"genetically modified food† actually mean to the general public and to the scientific community. â€Å"Genetically modified†, or GM, food, is a food crop that has had its genetic code, as designated by the DNA of the plant, altered in some way that makes it different from the original food crop (Forman, 2009). The other commonly heard term GMO refers to a genetically modified organism. This is slightly different from a GM food crop in that it is a wider term. GMO can be any kind of genetically modified product, but the term is most often used in reference to food product organisms, such as soybeans that have been altered to resist colder climates or bacteria that have been designed to be useful in the manufacture of cheese (Whitman, 2000). The sale and human consumption of genetically modified food crops is generally more controversial than the usage of genetically modified organisms in food manufacture, as such organisms are used only in the manufacturing process and are not present in the final consumer product (Forman, 2009). In the approximately fifteen years that genetic modification have been in practice for food and consumer goods, there have been three major tiers of progress. The first level was changes to food at a level generally unnoticeable to the consumer. This included changes to products that primarily affect the growers, such as giving the plants insecticide resistance or a lengthier period of ripeness. While this tier was the only one in effect, most consumers were unconcerned about gen etic modification and there seemed to be little conflict. The second level, however, gained much more widespread coverage. This stage started to involve changes to product that were visible all the way down to the consumer level, such as altering colour and nutritional content. The newest and next generation of genetically modified foods is currently in the research phase, and primarily focuses on medicination uses for GMO. This involves the creation of pharmaceutically-active food crops, which could be designed to contain vaccines or medicines for developing nations (Magana-Gomez and Calderon de la Barca, 2009). All three of these categories are currently ongoing, and all have a wide variety of both helpful and harmful possibilities. Risks and Concerns One major concern for many consumers and companies that purchase food products is the relative newness of the genetic modification process (Forman, 2009). While most produce and meat that we eat today is already greatly modified from its â€Å"wild† phenotype to make it more palatable, have better yields, or for myriad other reasons, the traditional breeding methods used to produce these crops have been in use for hundreds and even thousands of years. The scientific community generally considers such methods proven safe by the basic fact that they are still in use after all this time with no serious detrimental effects on the human

Govern safeguarding adults work Essay Example for Free

Govern safeguarding adults work Essay Legislations The Safeguarding Vulnerable Groups Act 2006 The Safeguarding Vulnerable Groups Act 2006 aims to prevent unsuitable people from working (either paid or unpaid) with children or vulnerable adult. Employers who work with these people have to be registered according to the act and The Independent Safeguarding Authority decides if people should be barred from working with any vulnerable person. Everyone gets checked before they are able to work with all vulnerable people for instance, a DBS check will be carried out to see if the person has carried out any criminal offences. The Rehabilitation of Offenders Act 1974 The Rehabilitation of Offenders Act 1974 supports the rehabilitation into employment of reformed offenders who have stayed on the right side of the law. All employers require full disclosure of pervious offences. The Police Act 1997 A CRB check is done under a Part V of the Police Act 1997, this protects vulnerable people from harm because employers will then know of any criminal convictions that have been done by particular people. http://www.dhsspsni.gov.uk/gmgr-annexe-c29 The Sexual Offenders Act 1976 The Sexual Offences Act 1976 is an Act of the Parliament of the United Kingdom. It made provision in relation to rape and related offences. This Act put the Sex Offenders Register in action for identification and tracking  purposes. This Act protects vulnerable people from danger, by tracking sex offenders. Care Standards Act 2000 This Act set the national minimum standards to protect the vulnerable, the standards include accommodation, services and good working practice. This Act established the Protection Of Vulnerable Adults (POVA) scheme, this scheme helps protect vulnerable adults from abuse. People who are working with vulnerable adults have to go through POVA training, I have done so myself through volunteering. The training makes you more aware of different types of abuse, people that are abused and the abuser, and how this is identified. Care Homes for Older People- National Minimum Standards and Care Homes Regulations 2003 This regulation identifies the levels of care that vulnerable adults need in care homes. There are points in this regulation that all older people in care homes should always receive the standards that are set for example, having a choice of what they would like to eat for dinner. Mental Health Act 1983 This Act is to protect those vulnerable people who suffer with a mental illness and others that are caring for them. There are procedures to ensure that there rights are protected and not being abused. The Act also allows compulsory treatment for those with a mental illness. Mental Capacity Act 2005 This Act allows to help vulnerable people who cant make decisions for themselves because they lack the mental capacity, this is done by them having an advocate. It is established by The Independent Mental Capacity Advocates Service. Disability Discrimination Act 1995 People who have a disability are treated equally to those without, this should be done in any work place. This act not only covers physical disabilities but mental as well. The Act has an aim which is, ending discrimination that individuals face with a disability. People who have a disability now have the rights to many things including, employment, education access to goods, facilities and services and buying or renting land or property. http://www.nidirect.gov.uk/the-disability-discrimination-act-dda Race Relations Act 1976 The Race Relations Act is to protect people from discrimination, this includes a persons race, colour, nationality, ethnic origin. People should be treated equally and fairly no matter what race or colour they are. Human Rights Act 1998 Vulnerable people have the right to be treated correctly and cared for effectively due to the Human Rights Act 1998. This act gives every person the power to challenge perceived discrimination by any public body. Data Protection Act 1998 The Data protection Act is essential to follow in a health and social care setting, all personal details from an individual are to be kept safe and only seen by the people who care for them. Information will only be disclosed if there is a potential that a person is in danger. It is very important that every health care setting for vulnerable adults has strategies and procedures that reduce the risk of abuse, if this was not done effectively then individuals may be in danger. Recruitment of staff- The health care system is always recruiting new staff due to more and more people using the system every day, more elderly are getting ill and leaving their homes to go into a residential care home. Every person who employs a new member of staff has to make sure that they are save to work with the elderly as they are very vulnerable. The adults who are barred from working with the vulnerable are identified on the Adults Barred List. The list subdivides these people into two different categories which are, people who are automatically barred because they are a ‘risk of threat’ and people who offer a ‘very probable risk of harm’. The process of the Adults Barred list gathers information for many places including, the Criminal Records Bureau (CRB) , Health and Social services and employers. A CRB check is done before someone is employed, personal information is written down about a person and  then it is sent off to be checked by the police to see if they have any criminal convictions. Staff who work with the vulnerable have to register under the Vetting and Barring Scheme since July 2010. Sector guidance- Guidance is given to employers to reduce the risk of abuse in the environment they are working in. Two acts are included in this guidance and they are Dignity in Care Initiative 2006 and Human Rights in Healthcare. The Human Rights has a framework which assists local NHS Trusts to apply human rights approaches for the people using the services. FREDA values are focused on, Fairness, Respect, Equality, Dignity and Autonomy. Dignity and Care Initiative campaigns to end toleration of indignity in health care. Organisational policies- Every organisation must have policies and guidelines on expected behaviour from staff, this is done when an organisation develops there own policies from the guidelines that they have been provided with. Policies enable people who are using the services to know what is acceptable and unacceptable with their own care. Codes of practice- Codes of practice enables professionals to work effectively at high standards, respect and minimise risk to people that are in their care. Many care systems produce codes of conduct including The Nursing and Midwifery Council, nurses and midwives have to abide by these codes and put them into their practice to be able to care after individuals at the right standard. Multi-agency working and Closer working between professionals within organisations Multi-agency working is when all different teams come together to care and meet needs for a person as a whole, an example of professional bodies working together would be, doctors, care workers, nurses, social workers etc. The support planning and single assessment has encouraged greater inter-agency cooperation. Working like this encourages sharing of an individuals information and together they can all look after that person very effectively. This has not been put into place with some agencies and in this situation an individual would not be taking care of  properly because of this, this could lead to harm with elderly people. The government has guidance on multi-agency working and this is a paper called ‘No Secrets’. Beryl Strecth (2010). Health and Social Care . Essex: Pearson Education. Close working between professionals and organisations enables better communication about the people involved. This could be done in staff meetings, team meetings etc. In care homes they have daily logs about individuals who they care for, this ensures that when a new member of staff is working they know for instance what they have ate that day and what sort of care they have provided for them. This can also detect a residents behaviour for example, if they act differently when certain members of staff are on shift. Working in partnership with adults using services- When agencies work in partnership with the adults, families or informal carers it makes them more confident about the situation, when confident they will be more likely to talk about there worries and people can then help them build their self-esteem back up. Decision-making processes and forums- Decision making is essential when looking after a vulnerable adult, when it is kept transparent and clear then everyone knows what is happening. Monthly meeting of residents in a care home encourages ideas that can be shared between one another, this will make people more confident at speaking out. Organisational policies and staff training- The role of the Care Quality Commission- Whistle blowing- Whistle blowing is when someone who is working in a care setting reports suspected wrongdoing in the work place. This is called ‘making a disclosure in the public interest’. Some things that may be reported include, someone’s health and safety is in danger, damage to the environment, a criminal offence, the company isn’t obeying the law (like not having the right insurance) and covering up wrongdoing. https://www.gov.uk/whistleblowing/overview There is a chance that any individual will have to ‘whistle blow’ while working in a care setting, if the person thinks that what they have witnessed is ‘wrong’. A form has to be filled out by the person who has allegedly seen wrong doing and then it is sent off to get assessed and monitored for rooms of improvement. Complaint procedures- Complaint procedures will be in every care setting, this is important to protect vulnerable adults from harm or abuse and for them to have the best care possible. People are encouraged to use complaint procedures. Complaint services are there to improve the quality and life of the individuals in there care, but it is important that elderly people feel safe if there are going to complain about the care they are being given and not victimised.